Everything Men Know About Women

Thanks for Voting on My "Copywriting Battle Book Part #1"

Dear Friend,

While hiking with Serial Entrepreneur and mentor, Ted Nicholas, Before his Marketing Seminar he told us a Story.

...About a Young Woman Who Paid 10K to Attend His "How to Write a Best Selling Book" Symposium.

But Could Not Read.

Ted and His Team Embraced The Challenge.

I -- I Dunno Exactly what was Said and done. But I have read most of Ted's books, mp3 Audio Programs. And Watched all his videos.

a -- Ted's Big Discovery was something he Called, "The Hidden Benefit." The Psychology and Emotion behind Each Product/Sevice - Benefits and features.

II -- So We Can Be Sure Ted Explored that Concept with Cindy.

III -- After Exploring The Hidden Benefit with Cindy. And the Concept of Using Words in such a way the reader CANNOT SAY "No."

No Decision was made.

But Cindy came back Later with a Book Title: "Everything Men Know About Women" and the idea for a Blank Page book was Born.

I Told Ted MY Experience.

Sitting in a bookstore. At a Table. Looking down a row of books on the Shelf. I saw this one title that Forced me to Get up.

Walked across the room.

Picked the book out from among THOUSANDS of other books.

Opened it.

And LAUGHED OUT LOUD.

Cindy's book -- Written Under a Pseudonym (A Male Doctor's name) has been selling well ever since.

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How You Can Make Money With This Idea:

Cindy Chose to Make her Title about The PRE-EXISTING Battle between The Sexes.

Much easier to Work in Niches.

Hobbies -- maybe.

Industry Niches.

For My Own Money Making Tests I Do Title Tests in smaller Industry Niches.

3 Examples:

#1 -- When Writing A Sales Letter for a Photographer Client who sells to Small Business Owners...

I walked around "Office Depot" carrying a 3-Ring Binder -- with 2 Headlines. One on Each side.

And Would Ask people with a cart full of Stuff, "Which Headline do you Like Best?"

#2 -- To Test Headlines for a "Secret Fishing Hole Video" -- We walked around Bait Shops. And a Boat Marina.

#3 -- A young man working for a Group of Real Estate Investors -- called me to Complain. Every foreclosed Home Owner Slams the door in my face.

a -- So We Created 3 Special Reports,

I -- "How to Avoid Getting Billed (For Security & Electricity)By The Bank After Your House is Foreclosed."

II -- How to Store All Your Stuff After Foreclosure -- for Free

III -- How to Delay Foreclosure By Sending A One Page Form to The Bank

AND

Then we Adapted a Gary Halbert Vacuum Cleaner Sales Strategy.

PRETENDING to Be Lost.

Looking for an Address -- the home owner Knows. Cuz it's a neighbor.

You Ask, "WHAT HAPPENED with the Real Estate Door Knocker guy?

Greg Reported that for His Next 95 Homes -- no more slammed doors.

The Home Owner Asked if he/she could get a copy of the "Paperwork The Door Knocker Was Delivering for his boss."

AND on the way to the 7-11 to use the Copy Machine -- to make a Copy for them.

Greg had Time.

Greg had time to Let The Home Owner Relax in the car. Read Headlines on the Reports. Ask Questions. And allow the home owner to Say, "Would it be ok if I talk to your boss about MY House?"

Thanks,

Glenn Osborn

Millionaire Mastermind Marketing Association

P.S. -- How Did We MAKE SURE Our 3 REPORTS would GRAB Foreclosed Home Owners Attention?

Just Like Cindy did -- with her "Everything Men Know About Women" title.

We Tested Titles to Foreclosed Home Owners. Then Turned over a Guarantee Appointment Getting Script.

Greg sent me a List of Foreclosed Home Owners to call. I simply explained I was Writing Special Reports for a Investor. Named The Titles. Told them in Exchange for THEIR OPINION -- We Would hand deliver which ever report they LIKED BEST.