How *Joe Smith*Got Elected Mayor w/Out Saying a Single Word!

Thanks for Voting on My "Copywriting Battle Book Part #1"

Dear Friend,

This is the story of a clever man in a small town.

He took advantage of the fact that people are Tired of all the "Hot-Air-Talking" in Politics.

Blah Blah

Blather

Boring Chit chat at town halls -- but nothing gets done.

So He Put his name, Joe Smith, in The Running for Mayor.

BUT HE DID NOT RUN.

HE SKIPPED ALL OF That.

What he did was The OPPOSITE of all the other Candidates for mayor.

I -- He Did Not Beg for money.

II -- He didn't got around shaking hands.

III -- He didn't go on the Radio or TV

IV -- He Didn't go on Stage and Debate other Candidates.

V -- He Did Not Spend any Money in his "Run" for Mayor

VI -- In Fact, The Citizens in town -DID Not Know- he was Running for Mayor.

VII -- But When They saw his Name on The Ballot they Laughed. And Voted for Joe. 80% of the Town Voted for Joe!

HOW DID Joe DO IT?

Six Months Before The Election for Mayor -- 4 Car Wrecks Suddenly appeared Next to the 4 Exits and Entrances to town.

The Black SUV Vans just sat there In an empty Field.

One next to the road Townspeople had to Drive on going EAST.

One Black SUV Wreck next to the road from Town Going West.

One Wreck next to the Main Road going North.

And a Black SUV on blocks sitting in the field next to the road from Town going South.

Big White letters were painted on the side of each Car.

"JOE SMITH"

Nobody knew who Joe Smith was.

But everybody in Town Drove past those Wrecks with JOE SMITH on the side.

after

Day

After

Day. Every day for Six Months!

So by election time. When Everyone was SICK and TIRED of all of the Talking Head Candidates for mayor.

And Then they saw JOE SMITH on the ballet.

BINGO!

They Smiled. Laughed. And voted for the man who was WISE Enough to Skip The Politics.

Thanks,

Glenn Osborn