How Taylor Swift/Katy Perry Idea Gets 60% More Girls to Call Glamor Photographer For An Appointment
Happy Holidays,
The Invisible Competition Psychology CONCEPT Billionaire Andrew Carnegie Discovered is Used to Sell Gambling, EyeGlass Frames, Mattresses, Bra's and Shovels and Shoes and Haircuts.
How?
Just Suppose You see Katy Perry on a Magazine Cover -- Wearing an Aluminum Colored Dress with Floppy Ends sticking out the Tips of her Bra. And the Words "Katy's Kisses" on The Side.
THEN...
You See Taylor Swift Winning a Music Award. Wearing a Dress with Lots of Cleavage.
These 2 Women are BATTLING for Your Attention.
Both Have Dozens of Music Hits and Albums They want you to Buy.
Katy Has a Footwear Collection.
Taylor Has a Clothing Line.
Silly Little PROOF This Competition Stuff Works?
Years ago I was In a Grocery Store.
One Kind of Cheese had a Photo (2 inch by 2 Inch -- Stuck on a metal Stand) of A Minor Character on a Hit TV Show.
TOTALLY SOLD OUT.
The 50 other Kinds of Cheese. Nobody Had Touched.
Which is WHY Celebrity Endorsement is SO Important.
If Brad Pitt Uses YOUR SHOVEL in a New Building Ribbon-Cutting Ceremony -- Your Sales will Take off.
If Kylie Jenner -- Endorses Your LipStick. You better Gear up for Sales to Skyrocket.
Tons More Examples.
This Invisible Competition Stuff is Everywhere.
Like Sunshine.
But You Get ATTACKED by These Kinds Of Competing Ads Every Day.
We Wanted To Find an Example of "INVISIBLE COMPETITION" that will SNAP Your Suspenders.
An Example You Will NEVER See or Read About -- Elsewhere.
Check This Out...
An UNUSUAL Invisible Competition Example We Uncovered After Helping Fix A Photographers Advertising.
Rogers Ad Says, "Models Wanted: Up to $800 an Hour Fees for Fresh Faces. Call ________.
Roger said, "I've used that ad for Years. But it quit Working."
After Chatting with Roger.
We Discovered He Has a Finders Fee Deal with a Local Restaurant, Bar, NightClub, Health Club Owner.
So We Suggested Roger Test This Ad:
$50 An Hr Waitress Gig Plus Tips In Exclusive Local Restaurant. Must Prove You Are Pretty Enough. Photo Sent to Owner. Call _________.
Notice Anything Different in The Ad?
Right From the Start The Girl Knows She Has to BEAT OUT OTHER GIRLS to the Job.
Result?
The New Ad Pulled in Phone Calls Like Crazy.
STEP I -- When Young Women Call -- Roger Wants them to Relax. So He Says, "Bring your Dad or mom, Girl or Boyfriend to the XYZ Coffee Shop. And We Will See If you Qualify for the Waitress Job."
QUESTION: "Which Restaurant is it?"
ANSWER: "You can Go Visit After We Meet. I Do Free Photographs for the Owner. He Sends me All his Job Applicants."
STEP II -- Roger Invites 2 or 3 Or More Applicants at the same Time. But Does Not Tell Them They will Have Company.
COMPETITION Level 2. (#1 is the Ad.)
STEP III -- Roger Brings a Friend and Model who is a TEN. So When The T-shirt and Jeans Wearing Coeds Show up. They DO NOT MEASURE up.
VERY UPSET.
STEP IV -- But Roger Shows Them a BEFORE and AFTER shot of the Perfect 10. Average Looking to AMAZING Looking.
And The Young Ladies Have Renewed Hope.
ROGER explains The Photos are Free.
But he Has To Pay for Cosmetics and The MakeUp Artists to Come in and Do Her Make-Over. So The Teen Girl and Dad End Up Paying Roger Anyway.
(Unknown to the Coeds -- )Roger Gets a Fee For Bringing Pretty Teens to The Restaurant/NightClub Owner.
WHY?
INVISIBLE COMPETITION Psychology STRIKES AGAIN.
Because The Restaurant Owner Pays The Restaurant Waitresses At The SAME TIME.
So $50 an Hr Waitresses STANDING IN LINE with a Mask On. And Wearing a Little TUXEDO Outfit. OVERHEAR What The Cocktail Waitress Next to her Gets Paid.
A WHOLE LOT MORE.
Plus Girls being Girls -- The Cocktail Girl Counts her THOUSANDS in Tips in front of The DROOLING new Girls.
What Seals the Deal?
No Selling by The Owner.
The New Girl in The Tux -- Standing Next to Girl In a Mini-skirt, PushUp Bra and Cleavage -- Little Black Dress.
SAYS To Herself. "I Wear Less than That to The Beach!"
And Applies for The Nightclub Waitress Job.
Pretty Girls Attract More Men.
New Faces Attract Even MORE Men.
The NightClub Owner Gets Richer.
Spends ZIP on Advertising.
Thanks,
Glenn