Illegal Sign Grows McDonalds Sales 7%

Thanks for Voting on My "Copywriting Battle Book Part #1"

Dear Friend,

Robot or Girl?

Tough to tell.

But No Girl I know would pose for a photo.

And pull both Ears out Like Dumbo -- the Elephant.

THE REASON I CHOSE A ROBOT Photo?

I Believe "McDonalds" might be in for "Interesting Times."

As I Write This They are:

Thinking of Replacing the Cooks with Artificial Intelligence. (Already Being Tested in USA.)

"Helping" Cashiers take orders with Kiosks. (Already in McDonalds near me in Maryland.)

Testing Robots Waitresses. (Testing in McDonalds in Asia.)

MY Ridiculous Restaurant STORY --

We Were Called in by another Consultant.

The owner of 3 McDonalds Restaurants in Middle America had a Battle going on. The Day Shift and The Night Shift Staffers DISLIKED Each Other.

A Side Effect.

All 3 Restaurants were IN THE RED.

Losing Money.

Upon Learning that 87% to 91% of Total Sales Came thru the Drive Thru...

YIKES.

We Suggested one of our Proven Restaurant Signs.

We Told the owner, "Just Hold up the Sign.

"Drivers at the PickUp Window BUY MORE.

"If You Like What Happens. Then you Can Pay Me to do More."

OWNER SAID, "Ok."

Breakfast

Lunch

Dinner

I asked, "What are the Top 3 Best Selling food Items?"

Then We Dictated Signs.

SOPHISTICATED -- Magic Marker on 3 foot wide CARDBOARD SIGNS.

One Example from Dessert:

"Our Top 3 Best Selling Desserts:

#1 -- Strawberry Sundae

#2 -- Hot Apple Pie

#3 -- Chocolate Chip Cookie

*****************************

NEXT DAY...

I called to find out what happened.

7% boost in Gross Sales at Store I -

9% Boost in Gross Sales Store II --

11% Increase in Sales at Store III --

After an Extra 6 Figures in Sales over 2 weeks time -- The Owner Reported, "Thanks. I am back in the Black."

"But I can't hire you.

"Your Sign Idea goes against Company Policy. I have to stop using them."

Thanks,

Glenn Osborn